Art for a better environment - Knivskjellodden 2024
Photo: Erik Lingjærde
We are pleased to announce the launch of the new art project "Art for a Better Environment - Knivskjellodden 2024," which aims to combine art and environmental awareness. The project is a collaboration between Nordkapp commune, Visit Nordkapp, Hurtigruten Foundation, Miljødirektoratet and Arctic Lux, focusing on using art as a tool to promote environmental consciousness.
Knivskjellodden is considered the northernmost point on the European mainland. The location is very popular among tourists, attracting about 10,000 visitors each year, 88% of whom are international tourists, primarily from Europe. To manage the growing tourism in a sustainable manner while preserving the area's unique natural environment, Nordkapp municipality has designed a project focusing on both infrastructure improvements and nature conservation.
An important aspect of the initiative is to promote sustainability by encouraging visitors to pick up trash along the trail and shorelines, delivering it to the newly established waste management point at the parking lot. Tourists can document the marine waste they collect and dispose of it at the recycling point. By showing photos to the Tourist Information, they can receive a certificate of appreciation for helping keep Magerøya clean and contributing to a more sustainable future.
The central element of the art project is an eight-cubic-meter container placed at the start of the hiking trail to Knivskjellodden. The container, painted with artwork by Swedish street artist Christofer Siwertz-Svedjeby ("Sagie"), will serve as both a visual attraction and an inspiration for visitors to pick up trash along the trail and beaches. This initiative aims to reduce environmental impact and promote active engagement among tourists.
Christofer Siwertz-Svedjeby was selected through a carefully conducted selection process after an "Open Call" that attracted artists from all over Europe. His creative originality and ability to enrich urban environments were decisive factors in his selection. Known for his large murals, he uniquely combines fantasy and realism in his works.
About Christofer Siwertz-Svedjeby:
Christofer Siwertz-Svedjeby, working under the pseudonym "Sagie," is an established artist specializing in street art and paintings. The pseudonym "Sagie" has its roots in his time as a graffiti artist and reflects his deep commitment to the urban art scene.
He uses a versatile combination of acrylics, spray paint, markers, and other media to create his works. His art is often characterized by expressionist realism, but he is also known for experimenting with various techniques and styles.
Video from the opening ceremony can be found here
You can download full brochure following this link
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